Norco bikes10/31/2023 ![]() Options are available in both hardtail and dual suspension configurations and with aluminium and carbon framed versions. Norco’s mountain bikes are well known for excellent ride qualities while covering a number of ride disciplines. ![]() Norco’s large range of bikes caters for many different riding disciplines and many types of roads or trails. The race ARC has a stiffer frame with more emphasis on power transmission, while the endurance versions have optimized frames that deliver more stability and comfort for longer rides. There is an ARC Endurance and an ARC Race, each with specifically optimized compliance. Standing for Applied Ride Compliance, this technology is built into the range of road bikes. Using a fixed ratio between the length of the front of the bike and the length of the rear over all sizes of frames, Norco’s Gravity Tune ensures that when the rider is standing, their weight is always optimally distributed. Gravity Tune system optimizes the brand's mountain bike geometry to make a more balanced ride for all riders regardless of size. Norco bikes are created through constant design and innovation and its history has allowed the development of a wide range of features. Technological innovations are key goals for bike companies to develop. With a long history of producing class leading bicycles, the experience of the ride is very important to Norco, and to create the very best experience, the brand makes and lives by three promises: listen, innovate and ride. ![]() ![]() From being one of the first North American companies to deliver ten-speed drivetrains to then adding suspension forks to their frames, Norco bikes have been built to handle whatever is thrown at them. The brand started with a simple vision, to build better bikes and since 1964, this is exactly what Norco has been doing. One week left to take part in CyclingIndustry.Norco Bicycles was founded in the rugged mountains of British Columbia, Canada.For more information on Norco’s category crushing mountain bikes, prospective dealers can contact their ZyroFisher Bike Account Manager now, or alternatively: With market leading bikes such as the Optic, Fluid and Sight to their growing range of mountain taming VLT eBikes and heavy hitting, high pivot and idler equipped offerings will certainly draw a lot of attention from UK consumers. The exceptional product range, and spectacular history ensure commercial success and really completes our bike portfolio offering.” When we set out to find a new partner to continue bringing our bikes to this hungry, discerning market, nobody had ZyroFisher’s passion and commitment to our brand, and their history of serving UK riders and dealers made this a perfect fit.” said Sean Sullivan, Norco CEO.Īlex Coventry, ZyroFisher’s Brand Development Head says, “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. “There’s a clear affinity for the Norco brand in the UK. The system removes head scratching from bike setup, focussing precious time on the ride and trails. Lauded by riders, Norco’s Ride Aligned Design System is ergonomics on over drive, “matching each individual bike to the human who rides it”. The announcement highlights that, Norco, known for their innovation, has pioneered many of the technologies that define modern mountain bike design as we know it today. Ushering in a new era for the brand in the UK, Norco’s bikes will soon be available across select independent specialist retailers.īased in the mountain bike mecca of British Columbia, Norco’s iconic home is an epicentre for the sport and, as a result, is hard wired into the brands DNA. ZyroFisher have announced a brand new partnership with renowned Canadian mountain bike brand, Norco Bicycles.
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